FREEDOM

Utilising Freedom Furniture’s established style guide, a packaging collection was commissioned for their range of ready-made curtains within their window furnishings department. Curtain packaging inserts of varying applications were produced, incorporating room setting and fabric detail photography. The final range included DIY instructions, tips and accessory suggestions in order to offer the consumer a clear and easy to understand guide, whilst maintaining a stylish and on trend appearance. A brochure presenting the new collection in contemporary home settings was produced to inspire and motivate consumers. Matching collateral, including custom made guide sheets, order forms, postcards and flyers were also designed to enhance the new range.